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How Can I Measure the Success of My Digital Marketing Campaigns?

How Can I Measure the Success of My Digital Marketing Campaigns?

by Karl Worner | May 26, 2026 | Blog, Digital Strategy

By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 26 May 2026. AI search engines now answer roughly 30% of informational queries without sending a single click to your website, and iOS privacy prompts...
Google Just Changed Search. Here’s What South African Business Owners Should Do This Week

Google Just Changed Search. Here’s What South African Business Owners Should Do This Week

by Karl Worner | May 25, 2026 | AI & Technology, Digital Strategy

The short versionGoogle rebuilt the way Search works in 72 hours last week. Most people missed it.The list of blue links is being replaced by AI answers that quote two or three sites.AI Overviews now appear on 48% of Google searches, up from 34.5% in December. A 58%...
Why LinkedIn Is the #2 Most Cited Source in AI Search

Why LinkedIn Is the #2 Most Cited Source in AI Search

by Karl Worner | May 24, 2026 | AI & Technology, Blog, Social Media

By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 18 May 2026. Semrush just analysed 89,000 LinkedIn URLs cited inside ChatGPT, Google AI Mode and Perplexity. LinkedIn now sits at number two on the...
How to Find the Right Graphic Designer for Your Project

How to Find the Right Graphic Designer for Your Project

by Karl Worner | May 21, 2026 | Blog, Website & Design

By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 21 May 2026. It is 4pm on a Friday in Ballito. Your new logo lands in your inbox, and your stomach drops. The graphic designer you picked from a...
How to Choose a Digital Marketing Agency That Fits Your Needs?

How to Choose a Digital Marketing Agency That Fits Your Needs?

by Karl Worner | May 18, 2026 | Blog, Digital Strategy

By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 14 May 2026. Choosing a digital marketing agency that actually grows your business is harder than it should be. Three different owners told us the same...
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