By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 28 May 2026. Roughly 78% of marketers say social media has grown their brand exposure. Yet half the SA small business owners I speak to in KwaZulu-Natal...
By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 26 May 2026. AI search engines now answer roughly 30% of informational queries without sending a single click to your website, and iOS privacy prompts...
The short versionGoogle rebuilt the way Search works in 72 hours last week. Most people missed it.The list of blue links is being replaced by AI answers that quote two or three sites.AI Overviews now appear on 48% of Google searches, up from 34.5% in December. A 58%...
By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 18 May 2026. Semrush just analysed 89,000 LinkedIn URLs cited inside ChatGPT, Google AI Mode and Perplexity. LinkedIn now sits at number two on the...
By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 21 May 2026. It is 4pm on a Friday in Ballito. Your new logo lands in your inbox, and your stomach drops. The graphic designer you picked from a...
