By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 28 May 2026. Roughly 78% of marketers say social media has grown their brand exposure. Yet half the SA small business owners I speak to in KwaZulu-Natal...
By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 18 May 2026. Semrush just analysed 89,000 LinkedIn URLs cited inside ChatGPT, Google AI Mode and Perplexity. LinkedIn now sits at number two on the...
By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 30 April 2026. About 7 in 10 small business owners we speak to in Ballito assume social media marketing should cost less than R3,000 a month. That single...
LinkedIn marketing for South African businesses means using the LinkedIn platform to build brand awareness, generate leads, and establish professional authority through organic content, direct outreach, and paid advertising. Right now, LinkedIn is offering organic...
A good social media marketer does more than post on your behalf. They build a real presence online. One that attracts the right people and supports your business goals. Hiring one for the first time? Here is what to expect. What does a social media marketer do? At a...
