By Karl Worner, Founder of ohKarl. 15+ years in digital marketing, specialising in SEO, AEO, and GEO. Last updated 11 May 2026. Adobe just paid R36 billion for Semrush, the SEO tool sitting on the second monitor of every marketer in the country. If you have ever felt...
What Is Information Gain and Why Should You Care? Information gain in SEO is how Google measures the unique, original value your content adds compared to everything else already ranking for a topic. It’s a scoring mechanism based on a Google patent that...
The short version Your customers now find businesses in three different places, not one. Google search (SEO), voice assistants and AI overviews (AEO), and AI chatbots like ChatGPT (GEO) each have their own rules for deciding who shows up. Most South African businesses...
Google Just Finished Rolling Out a Major Update. Is Your Website Ready? If your website traffic dipped over the past two weeks and you have no idea why, you are not alone. Google’s March 2026 core update finished rolling out on April 8, and it shook up rankings...
